Marketing Specialist

About TrackerTracker is a leading global cloud-based Recruitment, Applicant Tracking, and CRM software provider serving the Recruitment Industry. Our culture of ‘Relationships First’ keeps us focused on building a platform that helps recruitment firms build better businesses by building better relationships. We also bring this culture internally as we believe it is important to have a relaxed, friendly but professional work environment.
The Role As Tracker continues to grow, we’re expanding our marketing team to keep up with the pace of our market-leading software. As Tracker’s marketing specialist, you will play a key role in moving lead generation, branding, and product release efforts forward by implementing innovative campaigns across all digital and traditional channels. You’ll use your project management and marketing skills to execute on a range of activities across multiple projects from email campaigns to tradeshows to website updates. You’ll also have the opportunity to dive into our business deeply, successfully partnering with internal and external resources to determine goals and objectives for each campaign or event, suggest appropriate tactics to support these goals, measure and report on the success of each, and continuously improve and refine our processes for event and campaign management.
It’s noteworthy that some travel may be required (10% or less) to help manage in-person trade shows.
What will I be doing? Assemble, manage, and optimize lead generation campaigns, working closely with our director of marketing to ensure appropriate targeting and messaging. Keep all website content up to date, including managing the Tracker blog, newsroom, feature releases, and more. Manage Tracker's social channels to ensure brand uniformity across platforms. Assist in the development and management of content calendars. Develop graphics for all social media campaigns and more Plan, record, and edit videos for customer interviews, case studies, promotional content, etc. Create and distribute recurring customer and prospect collateral, such as email blasts, newsletters, and landing pages. Help ensure proper data governance for marketing information. Manage key digital marketing tools, including Google Analytics and Tracker. Communicate across various stakeholders to ensure all lead generation work accurately represents our product and meets the needs of the sales team. Act as point person for managing Tracker’s presence at trade shows and conferences. Be responsible for logistics, project planning, and execution of these events. Liaison with third-parties around event participation, advertising, and digital marketing strategies. Manage Tracker merchandise and fulfill requests. Assist with other marketing-related tasks as needed. What experience do I need to have? 1+ years minimum experience in similar role Bachelor’s degree in relevant field or equivalent experience required Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate Knowledge with Adobe Photoshop, InDesign, or Canva preferred Experience creating and editing videos preferred Some knowledge of website analytics tools (e.g., Google Analytics) Great attention to detail and highly organized Ability to thrive in a fast-paced, deadline-driven environment Ability to work with and maintain relationships across an organization, particularly with sales Any Recruitment Background or Knowledge would be an advantage Willingness to learn a new product and industry, and stay up-to-date with changes and trends
What benefits do I receive? At Tracker, we strive to be a great place to work. We’re hardworking and scrappy but believe in having fun along the way. Beyond a light and engaging work environment, team members receive the following benefits: Competitive salary PPO, HSA, and life insurance options 401k plan Open vacation policy (discretionary time-off) DIY schedule for balancing personal and professional responsibilities Equipment and tools for you to do your job Tracker is an equal opportunity employer. We embrace and celebrate differences, and aim to create an inclusive work environment where all team members can contribute and be themselves. We look forward to hearing from you.